The concept of sustainability represents a challenge with exceptionally high value that drives everyone, citizens, institutions and businesses, to come to terms with their responsibilities, with the need to identify and pursue environmental and climate goals to enable the needs of the current generation to be met, without compromising the possibility of future generations to meet their own needs. Through sustainable development that combines economic, social and environmental aspects, it is possible to implement actions to safeguard our planet, such as: energy and water savings, the use of materials and production processes with reduced environmental impact.

The transition from an economy based on a model of linear production and consumption to a model of circular economy represents an important opportunity, not only for the planet, but also for businesses themselves.

International communities have begun a conversion process, promoting specific projects and action plans for achieving Sustainable Development.

The UN Goals with the 2030 Agenda, characterised by 17 Sustainable Development Goals (SDGs), the European Green Deal as an action towards total decarbonisation by 2050, and the EU Action Plan on the Circular Economy, define a path that no business can circumvent.


Sitland believes in the development of an industrial model where Sustainability must be at the centre of all its activities.

Sitland’s seeks to constantly improve its environmental performance through research, product innovation, the involvement of different stakeholders in the supply chain and by applying the principles of sustainable and circular design.

One of Sitland’s priorities is to offer the market, and in particular to the end consumer, the possibility of making informed purchasing choices while respecting the socio-environmental quality of its products.

The products must be able to tell a story about the values that distinguish them, combining design, innovation and quality in compliance with sustainability principles.


For this reason, Sitland has embarked on a path for the definition of its own model of circular economy, setting as its main goal the efficient use of resources.

A new way of doing business and re-thinking the product, starting from the design, preferring the use of certified materials, from renewable sources and with recycled content, minimising waste production and energy consumption, in order to pursue the best choices in relation to the life cycle of the product, while ensuring quality and reduced environmental impact. A path initiated by the design office that involved all the divisions of the company all the way to production.

To achieve concrete and tangible goals, Sitland is developing a model for measuring the environmental performance of its products that takes into account the quantification and qualification of the resources used, the potential for disassembly and recyclability of the products, serving to facilitate their re-use at the end of their useful life. Through specific indicators, all new products are measured in terms of environmental performance with the aim of constantly improving their results.


Sitland’s production is distinguished by a supply chain that is characterised by 80% of the suppliers being local: artisans representative of "Made in Italy". A choice ardently sought by the company to valorise the resources of the territory, also making it possible to avoid the emission of tonnes of CO2 in the environment.

A supply chain characterised by small businesses and artisans that, since the post-war period to the current day, have made a great contribution to the success of Italian furniture in the world.


The choice of materials is a crucial aspect of product development. For this reason, Sitland has created an internal-use database where all the materials used are classified according to a series of environmental and circularity parameters. Also supporting the design is the “circular material index” an indicator that classifies the environmental performance of the materials, suggesting to the designers which ones should be used. This tool is complemented by the continuous search for material solutions that combine innovation and circularity.